Search engine optimization for small businesses
Our Search Engine Optimization (SEO) services are designed with simplicity in mind, ensuring that your website is mobile-friendly and that your website will rank highly in relevant search results. Contact us for a free 30-day audit of your current search performance on Google.
What is SEO?
SEO, also known as Search Engine Optimization, is the process of structuring your website in such a way that search engines can easily crawl and index your website, displaying content from your website in relevant search results.
Benefits of Search Engine Optimization
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Increased visits to your website from Google, Bing, or AI search: When you perform website optimization, your brand will become more noticeable in search engine results. When your website shows up near the top of search results, it creates more opportunities for users to get to your website.
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A better mobile experience: We live in a mobile-first society. When someone needs to access your website, chances are it will be on a smartphone. Having a website that has a great mobile experience decreases your chances of someone leaving your website right after they arrive.
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Built to last: Websites that are optimized for search engines are built to last. Your website won't just show up near the top of search results for a short period of time. With continued maintenance of your website, you'll continue to get consistent traffic to your website.
Different types of SEO
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Technical SEO: Technical SEO focuses on optimizing your website’s performance, so that search engine crawlers can easily index your website. The faster your website loads, the more likely search engines will actually crawl it and show it in search results.
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Content SEO: Content SEO, very similar to Content Marketing, is the process of drafting copy for your website that tastefully includes relevant keywords. When search engines crawl your website, they store information such as what keywords and topics your website copy references. Generating website copy that is authoritative, shows your own unique knowledge and expertise, that also includes relevant keywords is a great way to ensure your website shows up in relevant searches on Google.
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Answer Engine Optimization (AEO): Answer Engine Optimization is the process of optimizing your existing website content to be easily crawled and indexed by artificial intelligence. With the growth of AI chatbots over the last couple of years, more users are searching using artificial intelligence everyday, leaving business owners with a need to optimize their existing content to show up in AI overviews.
Pricing
We currently offer two SEO plans:
Starter:
Ideal for: Small businesses that are looking to generate an organic SEO presence online with limited time and resources.
What you get: On our starter plan, we’ll perform keyword research for your existing website content, make basic changes to improve your website’s loading speed, and ensure relevant keywords are used organically throughout your website. If your business serves a small local area, we’ll also optimize your Google Business Profile to serve a local geography. We’ll also optimize your linking strategy and ensure your website is crawled and indexed by major search engines, especially Google. Lastly, we’ll work to optimize your website for AI search results.
Growth:
Ideal for: Small businesses looking to grow their organic presence without consuming all of their time and resources.
What you get: We’ll become subject matter experts for you, performing all of the tasks in the “Starter” plan, plus honing in on content marketing to generate blog posts on your behalf, further optimize your website, and ensure you’re showing up in AI search results. We’ll also work on optimizing your Google Business Profile as well.
Total price: $700 per month (recommended 6 month contract): $4,200 total.
Price: $300 per month (recommended at least 6 month contract): $1,800 total.
Claim your free audit
Every small business owner deserves to know how their website traffic is contributing to their overall performance, as well as where that traffic is coming from and how they can improve upon their current marketing efforts. That's why we're offering free, 30 day digital marketing audits to any small business that fills out our contact form.
Audit process
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We host a kick-off call where we learn about your business, and what your current marketing efforts are. We also gain access to tools like Google Search Console and Google Analytics during this time. We'll set these up if you don't already have them.
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We track your website performance for 30 days, observing searches, website performance & load time, click-through rate on search results, average position in search results, usage of relevant keywords, conversion rates, and more.
We provide an itemized list of what should be improved based on your business goals and our findings. At this point, we'll quote you on how long we think it would take to complete these fixes for you, as well as an honest assessment of which of our plans would work better for you (Starter or Growth). This is a no-hassle offer; if we never do business with you, you still retain all of your findings.
Ready to get started?
Head over to our contact form and fill in your business information, and we'll reach out to you as soon as we can.